Writing.
Practical thinking on UX strategy, research, regulated delivery and designing AI-enabled workflows that people trust.
Strategy5 min
Pave the path people want to walk
Products rarely fail because the technology doesn’t work — they fail because the experience asks too much. Enforcement is never the answer; here’s what designing with behaviour looks like.
Adoption6 min
Designing for Adoption Part 3: How to design for adoption
Adoption failure is largely predictable, which means it’s largely preventable. The real cost of getting adoption wrong, and the core principles behind the approaches that work.
Adoption5 min
Designing for Adoption Part 2: The adoption pathway
Find the gaps in your adoption pathway before the market finds them for you — why the pathway matters at every stage of development, and what it looks like in practice.
Adoption5 min
Designing for Adoption Part 1: What is adoption?
Adoption is critical, yet elusive. We explore what we actually mean by “adoption” — and why getting that definition right reframes how you approach it, before it’s too late.
Business case3 min
Investing in UX can lead to 10x ROI
Research consistently shows that every £1 invested in UX can return up to £100. The evidence, why it matters, and how to measure the return on design.