Full stack product delivery.
I take products from concept to market. One person across research, design and production code, so the idea that gets validated is the one that ships. My work spans insulin pumps, patient apps, consumer hardware and public infrastructure.
Selected clients
- Roche
- SharkNinja
- B. Braun
- Hyundai
- Nevada DOT
- PharmaSens
From concept to market.
How I work
Strategy
Find the opportunity worth building and define what success looks like before committing a line of code.
What you get
- Build the right thing, first time
- A clear edge over competitors
- An MVP scoped to ship fast
Have an idea that needs shape? Let’s pressure-test it before you build.
Let's talk- 01
Strategy
Find the opportunity worth building and define what success looks like before committing a line of code.
What you get
- Build the right thing, first time
- A clear edge over competitors
- An MVP scoped to ship fast
Have an idea that needs shape? Let’s pressure-test it before you build.
Let's talk - 02
Design
Shape the experience end to end — from flows and wireframes to a polished interface people trust on first use.
What you get
- Users reach value faster
- Fewer support tickets & drop-offs
- Ideas validated before code
Need a product that feels effortless? Let’s design it around your users.
Let's talk - 03
Engineering
Build in production code from day one, so the craft survives the handoff and the product is ready to scale.
What you get
- Ship in weeks, not quarters
- Pixel-perfect, no handoff loss
- A codebase built to scale
Need a designer who ships production code? Let’s build it together.
Let's talk - 04
Distribution
Get the product into people’s hands, measure what matters, and feed the learning straight into the next cycle.
What you get
- A launch that lands with users
- Decisions backed by real data
- Compounding, sustainable growth
Ready to launch, or stuck after it? Let’s get it in front of the right people.
Let's talk
Selected work (10)
Global pharmaceutical company (confidential)Pharma & MedTech
Reducing the cost of patient training by $5 million annually
$5mprojected annual savings
WaycarePublic sector & Mobility
Achieving a 15 minute reduction in emergency services response time
15 minfaster emergency response
RocheDigital health
Ending insulin therapy and improving outcomes for Type 2 diabetes
89%reach meaningful control in comparable programmes
PharmaSensMedTech
Making insulin regimen programming faster and more intuitive
Visualregimen setup replaces numeric tables
RocheDigital health
Simplifying complex carb counting to empower patient decisions
1 phototo estimate a meal’s carb load
About
Most products lose something at every handoff. I work across the whole process so there are fewer handoffs to lose it in.
For over a decade I've built products where getting it wrong has real consequences, including medical devices, patient therapy, emergency response and consumer hardware. I start with how people actually think and behave. I design the product, then write the code that ships it, and I stay on through launch until it's adopted. Design and engineering decisions get made together, which means prototypes turn into products faster and with less risk.
Concept
- User & market research
- Opportunity framing
- Journey & service mapping
- MVP scoping
Design
- Product & interaction design
- Design systems
- Prototyping & usability testing
- Brand & visual identity
Build
- Front-end engineering
- APIs, data & integrations
- Technical architecture
- AI-enabled features
Launch
- Regulated delivery (MHRA, HIPAA, GDPR)
- Deployment & infrastructure
- Analytics & iteration
- Adoption & go-to-market
Notes on building & adoption.
Writing (5)